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National_Trade Merchandiser

Date: 10-Jun-2019

Location: Riyadh, SA

Company: Al Futtaim Private Company LLC

Job Requisition ID: 37107

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

Trade Merchandiser – WORK LEVEL 1

Job Title: Trade Merchandiser
Work Level: 1
Band F
Division and Company: Robinsons Dept Store
Reports to Job title and Work Level: Buying Manager, Beauty & Robinsons Store Manager


The Trade Merchandiser is responsible for driving the success of effective marketing, advertising, and promotional activities of the Beauty Category for Robinsons Department Store. The position holder will assist in designing unique plans for individual products, and overseeing and analyzing new product launches. The position holder will work with the Buying Manager to advise on appropriate promotional procedures established from customer data analysis and current trends. The ideal profile will advise retail the Robinsons on methods for in-store solutions and consistently monitor if these methods are effective.

You’ll be an integral part of the planning and execution of in-store promotions, events and merchandising projects in order to help achieve the goals and objectives of the department.


3. RESOURCE COMPLEXITY – Resources required to achieve accountability
Direct Reports: N/A
Financial Dimensions: Beauty Budget – KSA & UAE Activations/Sampling

AED 800,000


Description of the Accountability Performance Indicators (How accountability is measured)
Project Management

  • Ensure execution of trade marketing calendar for Beauty category and plans (track and manage timelines, new item set up forms, sampling GWPS, new product launches, promotional activities, content, podiums, sites, etc).
  • Cultivate programs that ensure products sell in-store
  • Partner with Floor, Department Managers and VM on all display and template needs for new product launches including managing design, budget, timelines and allocation.
  • Issue and update Creative & Merchandising, Marketing programs in project management tool and align with Buying Manager
  • Keep Beauty category calendars updated on daily/weekly basis and share with marketing/sales/Buying team on a monthly basis
  • Coordinate the development of new marketing materials for brands to support sales teams.
  • Stock and Sales Report
  • Category Performance
  • Range sell thru
  • KPI reports
  • Stores and customers Feedbacks
  • Target Vs. Achievement
In-store / Event Support

  • Work with the sales & marketing team to support in-store initiatives & events; ensure materials are developed, shipped, executed.
  • Develop communication tools and presentations to share promotional programs with management, sales team and wider business
  • Assist in coordination and execution of activations and events for department stores and
  • Assist the Manager on the creation of Event and animation for POS
  • Ensure execution, quality of finishing of in-store and mall visibility.
  • Stock and Sales Report
  • Category Performance
  • Target Vs. Achievement
Sampling & GWP

  • Coordinate and execute sampling and GWP (manage inventory allocation by brand & program, prepare sampling forms, track all programs and changes, work on PO’s and shipping details & timing.)
  • Responsible for early Press and Retailer samples, providing gifts in return with coverage, campaigns or Store promotions
  • Manage assortments and facilitate orders for monthly GWP/samples and gifting program used for customer recruitment in stores.
  • Inventory review
  • Samples lead-time
Stakeholder Management

  • Act as the key liaison between marketing operations and Beauty Buying
  • Build and maintain strong customer relationships for future purchases
  • Collaborate and communicate with sales on updates and changes in strategy
  • Follow up on deliverables with various sales team as needed
  • Support Manager in elaboration of key documents (Launch strategy decks, Forecasting decks, Launch reports…)
  • Liaise with merchandising teams to track key deadlines for POG updates.
  • Support the Buying manager meeting with suppliers, distributors and analysts
  • Suppliers review/ meeting  to develop relationships and put in place long-term category plans.
  • Sales against (budget and LY)
  • Category Performance
Category Analytics

  • Send regular updates on cosmetics industry news, launches, innovations, and trends to Sales team
  • Support the Buying Manager in other various ad hoc analytic projects, Podium, Animations and Brand analysis
  • Competitive Landscape – Monitor competitors in Dept Stores field and provide a monthly overview of GWP, launches and best in class approach
  • Prepare and implement new product launch and conduct pre and post evaluation
  • Store visits to review competitor activity
  • Sales against (budget and LY)
  • Stock and Sales Report
  • Category Performance


  • Job Holder needs to establish a routine in the stores to ensure focus on different aspects of operation constant communication flow between stores as well as continuity of the plans in all stores, and ensure all department managers are trained in relevant procedures



Education: University Degree / Bachelor’s Degree in Accounting, Buying or a related field is required


  • Comprehensive understanding of MS Excel, MS Word and industry standard purchase order software platform
  • Good analytical skills.
  • Creativity.
  • The ability to recognise future trends.
  • Excellent commercial awareness.
  • Communication skills.
  • Confidence and presentation skills.
  • Ability to make decisions under pressure.
  • Negotiation skills.
  • Impeccable attention to detail
  • Ability to work well with a team
  • Able to thrive in a high-stress and fast-paced environment


Minimum Experience and Knowledge: 3+ years’ experience in marketing/merchandising/buying role, beauty preferred but not required

Job-Specific Skills: Must have a strong enthusiasm and interest in Beauty

  • Curious, with the desire to constantly learn.
  • Able to organize and prioritize workload while managing to deadlines.
  • Genuinely looking forward to new challenges.
  • Passionate about the beauty industry
  • Attention to details, ability to work independently, reliable
  • Strong organizational skills.
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
  • Strong oral, written, communication and presentation skills.
  • Software expertise – MS Word, Excel, PowerPoint.
  • Bachelor’s degree in Business Administration or Marketing preferred
  • Must have a passion for the Beauty Industry
  • Exceptional organizational and project management skills in a fast-paced environment
  • High level of accuracy; able to detect inconsistencies and errors with keen attention to detail
  • Analytical, passionate, and innovative with experience in brand marketing and content development
  • Strong written and verbal communication skills
  • Strong interpersonal skills, flexible and adaptable to change
  • Proactive and self-starter, high degree of initiative thinking and independence
  • Ability to efficiently work within a team environment
  • Resourceful and creative problem solver – at times with little direction/oversight
  • Positive attitude with an excitement for learning, open to new experiences and challenges
  • Proficient use of Microsoft Office

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Important Links
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